Jaguar show room

Concept: In order to align RTLD’s architectural lighting design with the client’s overall interiors, we focused on an elegant, minimalist, grey-scale approach.

Challenge: Maintaining a minimalist atmosphere that highlights the high-end cars on display in the showroom. This involved creating a minimal ceiling plan, with light fixtures that would not draw attention.

Solution: The lighting plan employed long, linear coves with indirect fluorescent light and direct HIT spots. This approach enabled the cars to be the attention-grabbers within the space. The combination of indirect and direct lighting throughout the various areas of the showroom accentuated the color and complete look of each car.